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OptimizeRx
Features
| Bidder Code |
oprx |
Prebid.org Member |
no |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
no |
| Media Types |
display |
Multi Format Support |
will-not-bid |
| TCF-EU Support |
no |
IAB GVL ID |
check with bidder |
| GPP Support |
check with bidder |
DSA Support |
check with bidder |
| USP/CCPA Support |
no |
COPPA Support |
no |
| Supply Chain Support |
no |
Demand Chain Support |
no |
| Safeframes OK |
yes |
Supports Deals |
no |
| Floors Module Support |
yes |
First Party Data Support |
no |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
no |
| User IDs |
none |
Privacy Sandbox |
check with bidder |
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Bid Params
| Name |
Scope |
Description |
Example |
Type |
placementId |
required |
Placement ID |
11111 |
integer |
key |
required |
Key |
'abc123' |
string |
width |
optional |
Banner Width |
123 |
integer |
height |
optional |
Banner Height |
456 |
integer |
bid_floor |
optional |
Bidding Price Floor |
123.45 |
number |
npi |
optional |
NPI |
'22222' |
string |
ndc |
optional |
NDC |
'33333' |
string |
type |
required |
Type of Bid/Impression |
'banner' |
string |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_oprx |
hb_bidder_oprx |
hb_adid_oprx |
hb_size_oprx |
hb_source_oprx |
hb_format_oprx |
hb_cache_host_oprx |
hb_cache_id_oprx |
hb_uuid_oprx |
hb_cache_path_oprx |
hb_deal_oprx |
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